Our target audience is
unisex and aged 16-mid20 years.Their NRS social grade would be a B-D grade – B meaning, middle class and
intermediate managerial, administrative or professional.C1 meaning, ‘lower middle class’ and ‘supervisory or
clerical and junior managerial, administrative or professional’.C2 meaning, ‘skilled working class’ and ‘skilled manual
works’.D meaning, ‘working class’ and ‘semi and
unskilled manual workers’.We are aiming our
product at the British ethnic background.
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